Srinagar: Lieutenant Governor Manoj Sinha on Monday called upon young athletes to act as brand ambassadors of the Nasha Mukt Bharat Abhiyan, urging them to use sports and social media to spread awareness against drug abuse.
The LG, per news agency—Kashmir News Observer (KNO), was speaking at the inauguration of the All India Inter-University Wushu Championship for Men and Women at the University of Kashmir Sports Ground, where over 1,000 athletes from more than 150 universities across the country are participating.
Referring to the ongoing 23-day anti-drug campaign in Jammu and Kashmir, Sinha said youth participation is key to strengthening the movement. He urged athletes to create short awareness videos and share them on digital platforms to inspire others.
“I request every student-athlete to make a short video of 20 to 60 seconds and share it on social media. Your message can guide many young people towards the right path,” he said.
Describing athletes as role models for society, the LG said their responsibility goes beyond sporting achievements. “You are role models for the new generation of India. Your voice can help keep youth away from drugs and towards sports and discipline,” he said.
Sinha stressed that sporting events should also serve as platforms for social responsibility and nation-building. “This championship is not just about winning medals, but about discipline, character and building a healthy society,” he added.
Reiterating his appeal, the LG said the fight against drugs requires collective effort and active youth engagement to ensure a drug-free future—(KNO)
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