Hyderabad: Jammu and Kashmir intensified its outreach to the South Indian film industry, with Advisor to the Chief Minister Nasir Sogami meeting veteran actor and former Union Minister of State for Tourism Chiranjeevi at his Hyderabad residence to discuss revival of film shooting in the Union Territory.
The interaction formed part of a broader engagement with stakeholders in the South Indian film industry, aimed at promoting Kashmir as a preferred destination for film production and tourism-related collaborations.
The development assumes significance as authorities in Jammu and Kashmir seek to reposition the region as a major filming hub, reviving a sector that once drew large-scale productions but saw a decline over past decades.
During the meeting, Sogami as per the news agency Kashmir News Trust highlighted the natural landscapes, logistical support, and policy incentives available for filmmakers in Kashmir, emphasizing the region’s suitability for diverse cinematic projects.
Discussions also covered potential tourism initiatives linked to film production, with a focus on leveraging cinema as a driver for destination branding and economic activity.
The outreach aligns with ongoing efforts by the Department of Tourism, Jammu and Kashmir, which has been engaging with industry stakeholders across India to attract film units and investment.
Chiranjeevi, who has previously held a portfolio related to tourism at the national level, was briefed on recent developments and facilitation measures aimed at easing film production processes in the region.
The Hyderabad engagement is part of a larger campaign targeting the South Indian film industry, particularly Tollywood, to encourage shooting schedules in Kashmir and expand tourism outreach. [KNT]
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